Como comentei na intrdução sobre meu livro Liderança de produtos digitais, o livro é dividido em três seções, sendo a primeira seção intitulada Conceitos.
Pessoas que me conhecem sabem que sou um grande fã de iniciar qualquer novo empreendimento com uma linguagem ubíqua (ubiquitous language), termo que Eric Evans usa no seu livro Domain-Driven Design para a prática de criar uma linguagem comum e rigorosa entre desenvolvedores e usuários — no meu caso, entre autor e leitores(as).
Por esse motivo, começarei o livro definindo alguns conceitos, fazendo uma revisão de conceitos básicos como produto e gestão de produtos, e apresentando novos conceitos como funções e responsabilidades de head de produto, estrutura de equipe, carreira e carreira Y para gerentes de produto. …
In the previous chapter, we saw the difference between a team that solves problems and a team that implements solutions. While a problem-solving team needs to have a deep understanding of each problem it will solve, the people who are affected by it, the context in which it occurs, and the motivation people have to have this problem solved, the solution implementing team focus on implementing what is asked, no matter if what is implemented will bring any results.
The measurement of result delivery for these two types of teams is often quite different. Through the way a team reports its results, we clearly know what kind of team it is. …
Qual é o papel de um(a) vice-presidente ou head de produto? Ser um head de produto engloba muitos aspectos e habilidades diferentes, e foi por isso que decidi escrever um livro inteiro sobre esse tópico.
A arte e a ciência de liderar produtos digitais
Embora eu esteja falando sobre desenvolvimento de produtos digitais, que é baseado em engenharia de software, normalmente considerada uma ciência, acredito que há uma parte da liderança de equipes de desenvolvimento de produtos que é mais arte do que ciência. Perguntando ao Google o que é arte, obtemos algumas respostas interessantes:
“A expressão ou aplicação da habilidade e imaginação criativa humana, tipicamente em forma visual, como pintura ou escultura, produzindo obras a serem apreciadas principalmente por sua beleza ou poder emocional.” …
I used the year-end low workload to finish translating my book “Digital products leadership: The science and art of managing product teams” into English. Enjoy! \o/
Here’s a special launch discount coupon:
https://leanpub.com/leadingproductdevelopment/c/launch
And happy 2021, full of amazing results brought to you by the products you manage!
It is human nature to solve problems. Whenever we hear about problems, we go into solution mode almost immediately: we start looking for solutions to the problem. However, if we are able to get a better understanding of the context in which the problem occurs and the motivation to solve it before jumping into solution mode, there are more chances of finding solutions that are simpler and easier to implement.
It is common to see other areas in the organization asking the product development team to implement feature A or B because we need it to close a deal or to not lose that big customer. A common example I heard for sometime back in 2019 was “we need to implement Apple Pay and Google Pay as a new payment method”. …
In the previous chapters we saw my personal leadership principles:
- People: priority # 1, always
- Leading is like being a doctor
- Leading under pressure
- Mentoring is a two-way street
- How and when to delegate
We also saw what corporate culture is, a set of ways to solve problems and react to the situation shared by a group of people working together. And we saw the 5 values needed to create successful digital products:
I have seen demonstrations of diversity with increasing frequency. I’m not much into watching TV, but one day in 2017 I ended up watching a little bit of TV Globo, the biggest Brazilian TV network. I watched the end of Jornal Nacional and the beginning of the soap opera. In Jornal Nacional, I saw a report about PUC in São Paulo opening unisex bathrooms — remembering that PUC is Pontifical Catholic University, a university linked to the Catholic religion. Then, in the soap opera, a character was telling her parents and family that she was born in the wrong body, that he was a man who had been born in a woman’s body, that is, that he was transgender. …
Essa semana lancei o livro “Liderança de produtos digitais: A ciência e a arte da gestão de times de produto” na PCamp 2020.
É o meu 3º livro. Diz-se que uma pessoa só pode se considerar autor quando tiver uma trilogia.(=
Nele conto o que tenho aprendido e praticado na liderança de times de desenvolvimento de produtos digitais. O livro tem prefácio do meu amigo Caroli e é dividido em 3 partes:
- Conceitos: funções e responsabilidades de head de produto, estrutura de equipe, carreira de produto e carreira Y para gerentes de produto.
- Princípios: princípios pessoais, cultura e valores para criar produtos de sucesso e cultura de produto. …
In the chapter on “Leadership tips for a product manager” in my book Product management: How to increase your software’s chances of success I talk about two leadership tips that a product manager, or any leader, should use to help his team perform better:
- Explain the context: In order to have a more motivated and engaged team, it is important for people to know why they are doing something. Establishing the context helps a lot in the engagement of those involved with the product. …
After talking about my leadership principles, I will talk about another fundamental theme for a head of product, organizational culture, and values. There are 5 values that I consider critical for the success of the product:
- Don’t waste time looking for culprits, focus on learning.
- Don’t compare work situations with war, nobody wants to kill anyone.
- Profit and revenue are a consequence, they should not be the main focus.
- Transparency, the foundation of a high-performance team.
- Diversity, the basis of the best products.
Let’s start by defining culture.
What is culture?
The word culture comes from the Latin cultus, which means “care”, and from the French colere, which means “to cultivate”. Edgar Schein, a professor at the MIT business school, was one of the first people to talk about organizational culture in the 1970s. According to him, each company had its own personality, and its own way of acting and reacting to situations; this form is passed from employee to employee since the company’s founders. …
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