Announcing: Digital transformation and product culture book in English!

Joca Torres
3 min readFeb 1, 2024

--

My most recent book, “Digital transformation and product culture, how to put technology at the center of your company’s strategy”, released at the end of last year in Portuguese now has an English edition:

To celebrate, special launch price with 45% discount! The regular price is U$ 14.99 and now only U$ 7.99 until Feb 9th.

Leanpub is the self-publishing platform I use to publish my books in English, Its co-founder, Len Epp, invited me to participate in Leanpub’s podcast called Frontmatter: to talk about the book:

You can also hear it on Apple Podcasts.

Enjoy!

Product Management Continuing Education Program

The In-company Product Management Continuing Education Program helps you and your team increase your knowledge about product management concepts, principles, and tools and, consequently, increase the success rate of your digital product endeavors.

This product is made up of 3 elements:

  • Kick-off talk for the entire company, entitled Lessons Learned from a Digital Transformation, where I present practical examples of how product culture can enhance a company’s digitalization journey.
  • Monthly training sessions on product management and digital transformation topics, to help company people learn about concepts, principles, and tools that help create successful digital products. There is a standard sequence, which can be revised to suit the company’s needs. All product and design people, technology leaders, and leaders from other company areas must participate in this training. For more details about the content, access this document.
  • Mentoring, individual or group sessions, where we work on topics seen in training or other relevant topics.

Sessions can be in-person or remote! Check out what people are saying about my services. Check out also our list of clients.

Does it make sense for your company? Let’s talk! Feel free to contact me through email or WhatsApp, or schedule an appointment on my calendar.

Workshops, coaching, and advisory services

I’ve been helping companies and their leaders (CPOs, heads of product, CTOs, CEOs, tech founders, and heads of digital transformation) bridge the gap between business and technology through workshops, coaching, and advisory services on product management and digital transformation.

Newsletter

I write regularly about product management, product development, digital product leadership, and digital transformation. You can receive a notification whenever I publish a new article without depending on any social network algorithms to notify you! Just subscribe to my newsletter.

Digital Product Management Books

Do you work with digital products? Do you want to know more about managing a digital product to increase its chances of success, solve its user’s problems, and achieve the company objectives? Check out my Digital Product Management books, where I share what I learned during my 30+ years of experience in creating and managing digital products:

--

--

Joca Torres
Joca Torres

Written by Joca Torres

Workshops, coaching, and advisory services on product management and digital transformation. Also an open water swimmer and ukulelist.

No responses yet