Innovation: a lot of opportunities

  • Which problem will it solve? — value proposition;
  • To whom this problem will be solved? — target market;
  • What is the size of this opportunity? — market size;
  • What are the alternatives? — competition scenario;
  • Why are we better qualified to pursue this opportunity? — our uniqueness;
  • Why now? — window of opportunity;
  • How are we going to take this opportunity to the market? — launching strategy;
  • How are we going to measure success and make money with this product? — metrics and revenue;
  • What are the critical factors for success? — essential requirements;
  • After answering the above, what is the recommendation? — go or no-go.

How many opportunities to pursue at the same time?

New opportunities vs. existing product improvements

WARNING: IT’S NOT A BUG TEAM

OPPORTUNITIES VS. IMPROVEMENTS

HOW TO TELL IF IT’S AN IMPROVEMENT OR A NEW OPPORTUNITY?

Validating opportunities

  • AdWords campaign: $900.00.
  • Domains: $90.00.
  • Unbounce site: free for 30 days; after this period, $ 85.00 per month for up to 5 different domains that I would want to test at the same time.

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Joca Torres

Joca Torres

Digital product development advisor, mentor, board member. And open water swimmer!

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