Churn prediction

Cause and effect

OKRs

Summing up

  • An important way to look at metrics is to understand if the metric is a lagging indicator, that is, an indicator that is a consequence such as, for example, revenue, profit, churn, number of customers and NPS, or if it is a leading indicator, an indicator that is a cause, such as the engagement of a customer with a product, is the cause of a lower churn and a higher NPS.
  • Leading indicators can be seen as the cause while lagging indicators can be seen as the effect.
  • In OKRs, objectives are the lagging indicators, while key results are the leading indicators.

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Joca Torres

Joca Torres

Digital product development advisor, mentor, board member. And open water swimmer!

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