Leading product managers

So what does a manager of product managers do?

  • Helping product managers perform better. This is the tactical concern of the manager of product managers. He should be able to help the product manager develop the key characteristics of a good product manager: empathy, communication, time management, knowledge of new technologies, business skills, keen curiosity, and knowledge of the product theme. All these characteristics are fundamental to the success of the product manager, and the manager is not always able to understand what needs to be improved and how to improve. Then comes the manager of product managers, who should help the product manager see which features have room for improvement and how to improve each one. Often there is more than one feature that needs to be improved, and here the manager of product managers can once again help to realize priorities, which feature should be worked on first.
  • Helping product managers create product vision and strategy. This is a topic that will be covered later in the chapter What is it and how to create product vision and strategy?, and is the strategic concern of the manager of product managers. She must be able to help product managers create the vision and strategy of the company’s products. Here it is important to distinguish between the two product portfolio strategy options that a company can choose, focus or diversification, which we will see in the chapter Focus or Diversification?. In a company that has opted for focus, it is up to the manager of product managers to coordinate the process of creating the company’s product vision and strategy. She must, in conjunction with her product managers, UX designers, engineers, and product marketing managers, create the company’s product vision and design the strategy to achieve that vision. In a company that has opted for the product portfolio diversification strategy, the manager of product managers' responsibility is to help each manager coordinate the process of creating the vision and strategy design for their specific product. In addition, in a company that has opted for diversification, it is up to the manager of product managers to manage the product portfolio. That is, she needs to ensure that the product portfolio is aligned with the company’s strategic objectives and that each product has the appropriate product development and marketing investment.

Digital Product Leadership

Digital product development advisor, mentor, board member. And open water swimmer!

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Joca Torres

Joca Torres

Digital product development advisor, mentor, board member. And open water swimmer!

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