Lifecycle of a digital product

  • What is innovation?
  • How to find a problem to be solved?
  • How to find out if this problem is, in fact, an opportunity to be pursued?
  • How to get payback with your software product?

How does the lifecycle of a software product work?

S-curve in real life

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The chasm

  • It is not going to cross the chasm: the company can’t get its product to go beyond the enthusiasts and, consequently, will not have clients to guarantee its survival. This is one of the reasons that many startups close their doors prematurely.
  • Mature: your product is going to work and the company will eventually reach the top of the S-curve, and will decelerate until some other company comes up with a product to replace yours. Take a look at Kodak that, until today, hasn’t recovered from the invention of digital cameras, for its revenue came primarily from the sales of camera films and photographic material.

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Joca Torres

Joca Torres

Digital product development advisor, mentor, board member. And open water swimmer!

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