Metrics

Metric types

INTERNAL METRICS

USER METRICS

BUSINESS METRICS

Tracking metrics

Summing up

  • The metrics of a product development team can be classified into 3 major categories: internal, user, and business.
  • Internal metrics show how is the health of the team. User metrics show the relationship of the user with the product. Business metrics are those that show whether the product is, in fact, delivering value to the business.
  • Metrics should be monitored as often as possible, at least weekly. Even if it is a monthly metric, try to follow the weekly, or even daily, partials of this metric, so you can have more opportunities to act earlier when there is a course variation.

Digital Product Management Books

  • Startup Guide: How startups and established companies can create profitable digital products
  • Product Management: How to increase the chances of success of your digital product
  • Leading Product Development: The art and science of managing product teams

Digital product development advisor, mentor, board member. And open water swimmer!

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Joca Torres

Joca Torres

Digital product development advisor, mentor, board member. And open water swimmer!

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