My Latest Book in English on Amazon

Joca Torres
2 min readFeb 24, 2025

I’m thrilled to announce that my latest book, Digital Transformation and Product Culture, is now available in English in paperback!

A huge thank you to Melissa Perri and Paulo Caroli for guiding me toward the self-publishing path — now, the book is available in both Kindle and print formats. 🙌

I’ve already received my physical copies, and they look beautiful! Check them out in the picture below!

If you’ve read the Portuguese edition, I’d love for you to leave a rating and review on the book page. Your feedback will help more people around the world discover the Brazilian way of building successful products and fostering product cultures that drive real results! 🚀

Workshops, coaching, and advisory services

I’ve been helping companies and their leaders (CPOs, heads of product, CTOs, CEOs, tech founders, and heads of digital transformation) bridge the gap between business and technology through workshops, coaching, and advisory services on product management and digital transformation.

Digital Product Management Books

Do you work with digital products? Do you want to know more about managing a digital product to increase its chances of success, solve its user’s problems, and achieve the company objectives? Check out my Digital Product Management books, where I share what I learned during my 30+ years of experience in creating and managing digital products:

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Joca Torres
Joca Torres

Written by Joca Torres

Workshops, coaching, and advisory services on product management and digital transformation. Also an open water swimmer and ukulelist.

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