Product management in a crisis

COVID-19 crisis

Product management in a crisis

  • preserve cash;
  • identify and adapt to changes in customer problems and needs.

The role of the product manager

Real-life example

  • gyms in many cities were closed to help in physical distancing measures applied in many cities to avoid the spread of COVID-19 and consequently are losing recurring revenues from users who are not visiting the gym;
  • users, the employees of our clients, cannot go to gyms anymore and have to stay at home, but also have to somehow stay active, but their first reaction is to cancel or pause their Gympass membership since they won’t have access to gyms for a while;
  • corporate clients, whose employees are at home and don’t go anymore to gyms, while HRs are concerned about how to keep these employees engaged and productive.
  • Provide gyms a white label app they could offer to all their members so they can deliver value to their clients helping them stay active while at home;
  • Provide a platform for gyms to schedule and stream live classes to all Gympass users so they can keep their instructors employed while providing Gympass users with exclusive content.

Perfect is the enemy of good

  • preserve cash;
  • identify and adapt to changes in customer problems and needs.

Digital Product Management Book

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Digital product development advisor, coach, and board member. Also an open water swimmer and ukulelist.

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Joca Torres

Joca Torres

Digital product development advisor, coach, and board member. Also an open water swimmer and ukulelist.

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