The need for domain experts

Complex domains may require dedicated domain experts

Accounting, finance and tax management are very complex domains. Even though we had at Conta Azul some product managers with expertise or even a degree in those domains, we perceived that’s not enough. We needed someone dedicated to helping us cope with this complexity. And when I mention “we”, I’m not talking only about the product managers, or the product development team, who needed someone to talk to about the complexities of these domains so they can implement it into the product. I’m talking about the entire company. Customer support needed a go-to person to talk about complex issues that the customer brought. The marketing team needed someone to help “translate” the technical wording of accounting, finance and tax management to a more understandable language. Salespeople needed to talk to an expert to understand the complexities and be able to fit customers’ needs and problems into the product they are selling.

What types of product may require domain experts?

Recently I talked to some people from companies that also have the need for domain experts. One offers credit to users and the other one offers insurance, both very regulated markets that require dedicated experts to support the entire company to deal with their markets complexity. Other examples are banking, medicine, aviation, law and so on.

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Joca Torres

Joca Torres

Digital product development advisor, coach, and board member. Also an open water swimmer and ukulelist.