What is innovation?

Of course clients know what they want!

“Clients don’t know what they want.” Unfortunately, It’s common to hear such a sentence in conversation about products and clients. At a certain point, someone will utter the famous quote from Henry Ford, the automobile inventor:

  • To realize that there are people with a problem or need to be solved;
  • Understand very well what this problem or need is;
  • Understand what motivates people to want this problem or need solved.

Digital Product Management Books

Do you work with digital products? Do you want to know more about how to manage a digital product to increase its chances of success, solve its user’s problems and achieve the company objectives? Check out my Digital Product Management bundle with my 3 books where I share what I learned during my 30+ years of experience in creating and managing digital products:

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Joca Torres

Joca Torres

2.5K Followers

Digital product development advisor, coach, and board member. Also an open water swimmer and ukulelist.